The 2.5-Year Sprint to a $2.2M Exit – Analyzing the ‘Cruiser Store’ Acquisition
In the lower-middle market, conventional wisdom dictates a specific maturity curve: a business typically requires five to ten years of seasoning to prove stability, weather a market cycle, and attract a serious acquirer. However, capital does not always follow convention; it follows efficiency. The recent acquisition of The Cruiser Store, an Australian automotive e-commerce brand, serves as a masterclass in value acceleration. Founded in early 2023, the business bypassed the traditional “start-up struggle,” achieving a $2.2M exit in just 30 months. For those of us analyzing deal flow in the digital space, this transaction is instructive. It demonstrates that premium valuations
Read more