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When it comes to selling a business, most owners focus on finding the right buyer and negotiating the best deal. But as Dr. Michael Freedman explained in his recent webinar, the real work starts much earlier. If you want to maximize your exit, the secret lies in doubling the value of your business before you ever list it for sale. In this guide, we’ll break down the key strategies Dr. Freedman shared, covering financial discipline, operational improvements, and growth levers that make buyers line up and pay a premium. You can also watch the full webinar below: Why Pre-Sale Preparation Matters Buyers aren’t

Determining the value of your e-commerce business is one of the most important steps in building, scaling, or exiting successfully. Whether you are preparing to sell, attract investors, or benchmark your growth, knowing how your business is valued helps you make smarter strategic decisions. As the e-commerce market continues to evolve through 2025, the accuracy of valuations matters more than ever. The sector’s strong competition and tighter buyer scrutiny mean owners who understand valuation fundamentals can negotiate from a position of confidence and avoid undervaluing their digital assets. Flippa, the world’s leading platform for buying and selling online businesses, has

What started as a $5,000 side hustle in a one-bedroom Los Angeles apartment became a thriving six-figure e-commerce business—and a life-changing exit that gave one entrepreneur the freedom to choose what comes next. When Samantha Hamilton launched Dottie for Running from her living room in 2015, she had modest expectations. “I genuinely thought if I sell 10 of these and get to go through the process of shipping and invoicing, that’s success in my eyes,” she recalls. Ten years later, Hamilton successfully sold her business through Flippa, transforming a creative passion project into a profitable exit that allowed her to

You’ve spent months perfecting your product, refining your service, and crafting the perfect pitch. But when visitors land on your website, they’re leaving within seconds. You may think that your offer is the problem, but it’s actually the subtle signals your site sends before anyone reads a single word about what you do. Website trust isn’t built on grand gestures or fancy features. It lives in the details that most business owners never think to check. A missing security badge here, a broken link there, or a contact form that asks for too much information upfront. These seemingly minor elements